American Crew - Digital Brand Bible
Over the course of nearly twenty years of producing quality men’s grooming products, American Crew has seen a lot of growth. So much growth, in fact, that the brand is now sold in 49 countries around the globe. And most of those countries have their own marketing teams. So to help American Crew ensure that they maintain a consistent brand image all over the world, we created a comprehensive digital brand bible. This allowed us to cut down on production costs and have an easy to edit medium for the brand's continuing evolution.
Accolades: 2012 ADCD Award Show : Top Honors Interactive Advertising and Web Sites, Denver 50